Unwitting participants at our expense : A/B testing and digital exploitation
Tengjian Zou and Gokhan Ertug
| Year of publication: |
2024
|
|---|---|
| Authors: | Zou, Tengjian ; Gokhan Ertug |
| Subject: | A/B testing | big data | digital exploitation | digitalization | ethics | experiments | Digitalisierung | Digitization | Big Data | Big data | Experiment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00076503231212842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015055830