Up- and cross-selling to repeat customers : empirical evidence from optical retail
Niklas Nagel
| Year of publication: |
2025
|
|---|---|
| Authors: | Nagel, Niklas |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 47.2025, 1, p. 21-44
|
| Subject: | Customer Loyalty | Cross-Selling | Up-Selling | Pricing | Retailer | Augenoptik | Opticians | Einzelhandel | Retail trade | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | 2001 - 2021 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357475