Urgent topics for advertising research : addressing critical gaps in the literature
Jisu Huh, Hao Xu and Maral Abdollahi
| Year of publication: |
2023
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|---|---|
| Authors: | Huh, Jisu ; Xu, Hao ; Abdollahi, Maral |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 247-260
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| Subject: | advertising ecosystem | advertising ethical issues | advertising regulation | bibliometric analysis | computational advertising | macro issues in advertising | social issues of advertising | technology and advertising | watchdog organizations | Werbung | Advertising | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2150955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233952