Usage experience with decision aids and evolution of online purchase behavior
Savannah Wei Shi; Jie Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Shi, Savannah Wei ; Zhang, Jie |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 6, p. 871-882
|
| Subject: | Internet marketing | shopper marketing | interactive decision aids | customized promotions | store environment | retail management | e-commerce | decision heuristics | click-stream data | Bayesian statistics | hidden Markov model | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markov-Kette | Markov chain | Entscheidung | Decision | Einzelhandel | Retail trade | Online-Marketing | Bayes-Statistik | Bayesian inference | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468382