Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Year of publication: |
2020
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Authors: | Kräuter, Saskia ; Eine, Bastian ; Quint, Werner |
Published in: |
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019. - Norderstedt : PubliQation, ISBN 978-3-7458-7000-8. - 2020, p. 191-210
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Subject: | Customer reviews | e-business | eWOM | online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
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