Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Saskia Kräuter, Bastian Eine, and Werner Quint
| Year of publication: |
2020
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| Authors: | Kräuter, Saskia ; Eine, Bastian ; Quint, Werner |
| Published in: |
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019. - Norderstedt : PubliQation, ISBN 978-3-7458-7000-8. - 2020, p. 191-210
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| Subject: | Customer reviews | e-business | eWOM | online shopping | Data Mining | Data mining | Online-Handel | E-commerce | Konsumentenverhalten | Consumer behaviour | E-Business | E-business | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Personalisierung | Personalization | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521559