Use big data to leverage customer need diversity for radical innovation
Tereza Dean, Haisu Zhang and Yazhen Xiao
| Year of publication: |
2023
|
|---|---|
| Authors: | Dean, Tereza ; Zhang, Haisu ; Xiao, Yazhen |
| Subject: | big data | customer needs | new product development | Radical innovation | strategic flexibility | Big Data | Big data | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2273277 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450077