Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective
Jano Jiménez-Barreto, Sandra Loureiro, Erik Braun, Erose Sthapit, Sebastian Zenker
| Year of publication: |
2021
|
|---|---|
| Authors: | Jiménez-Barreto, Jano ; Loureiro, Sandra Maria Correia ; Braun, Erik ; Sthapit, Erose ; Zenker, Sebastian |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-11
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| Subject: | Cleaning program | COVID-19 | Dual-process theory | Hotel brand personality | Numerical quantifiers | Verbal quantifiers | Coronavirus | Hotellerie | Hotel industry | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.102872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012495104