Use of autoencoder and one-hot encoding for customer segmentation
Tomasz Smutek, Jan Sikora, Sylwester Bogacki, Marek Rutkowski, Dariusz Woźniak
| Year of publication: |
2024
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|---|---|
| Authors: | Smutek, Tomasz ; Sikora, Janusz W. ; Bogacki, Sylwester ; Rutkowski, Marek ; Woźniak, Dariusz |
| Published in: |
European research studies journal : ERSJ. - Piraeus : [Verlag nicht ermittelbar], ISSN 3057-4331, ZDB-ID 2479315-2. - Vol. 27.2024, Special Issue 2, p. 72-82
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| Subject: | Autoencoder | One-Hot Encoding | customer segmentation | machine learning | clustering algorithms | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Algorithmus | Algorithm | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/3388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014543578