Use of care labels: linking need for cognition with consumer confidence and perceived risk
Year of publication: |
2008
|
---|---|
Authors: | Yan, Ruoh‐Nan ; Yurchisin, Jennifer ; Watchravesringkan, Kittichai |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 12.2008, 4, p. 532-544
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Clothing | Labelling | Consumer behaviour | Cognition | Consumer risk |
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