Use of dynamic programming to improve the detection of means-end chains from laddering data
| Year of publication: |
2011
|
|---|---|
| Authors: | Lin, Chin-Feng |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 45.2011, 6, p. 1385-1396
|
| Publisher: |
Springer |
| Subject: | Dynamic programming | Hierarchical value map | Laddering technique | Marketing strategy | Means-end chain |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396852