Use of gamification and hyper-personalization in the coupon industry : does it impact the consumer’s intention to redeem?
Preeti Nayal and Arun Sharma, Neeraj Pandey and Amit Shankar
| Year of publication: |
2025
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|---|---|
| Authors: | Nayal, Preeti ; Sharma, Arun ; Pandey, Neeraj ; Shankar, Amit |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 43.2025, 3, p. 500-518
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| Subject: | Digital coupons | Gamification | Hyper-personalization | Technology anxiety | Promotion planning | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2023-0490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015462900