Use of social media and the choice of tourism destination : a study of buddhist tourism destination in sikkim
Urgen Mangar, Happyson Gachuiwo and Tapas Kumar Sahoo
| Year of publication: |
2024
|
|---|---|
| Authors: | Mangar, Urgen ; Gachuiwo, Happyson ; Sahoo, Tapas Kumar |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 31.2024, 2, p. 54-69
|
| Subject: | Buddhist tourism | E-Marketing | E-word of mouth | Mobile marketing | Sikkim | Social Media Tools | Structural Equation Modelling (SEM) | Social Web | Social web | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Mobile Marketing | Urlaubsverhalten | Holiday behaviour | Buddhismus | Buddhism | Tourismus | Tourism | Strukturgleichungsmodell | Structural equation model | Destinationsmanagement | Destination management | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.62206/sajm.31.2.2024.54-69 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015069605