Use of Social Media for Disaster Management: A Prescriptive Framework

Social media is emerging as an important information-based communication tool for disaster management. Yet there are many relief organizations that are not able to develop strategies and allocate resources to effectively use social media for disaster management. The reason behind this inability may be a lack of understanding regarding the different functionalities of social media. In this paper, we examine the literature using content analysis to understand the current usage of social media in disaster management. We draw on the honeycomb framework and the results of our content analysis to suggest a new framework that can help in utilizing social media more effectively during the different phases of disaster management. We also discuss the implications of our study.