Use of the Functional and Cost Analysis for Assessment of Prospects of a Product Development

The article considers a necessity of development of a competitive product line as a method of increase of profitability of a company. It substantiates urgency of search for new technical ideas and solutions on improvement of a basic product. Achievement of optimal correlation between its usability and costs on its production and use is considered to be the basis for new modifications of a product. In order to solve the task, the functional and cost analysis is offered and tested on the example of tomato paste production