Use of the Madrid system and rebranding in Chile : case study

ITalent, an AI-powered company, specializes in helping businesses find qualified talent faster. Based in Slovenia, with operations in Chile, ITalent approached the Latin America IP SME Helpdesk after realizing that their existing word trade mark might be deemed generic. This concern arose from challenges in securing trade mark registration for the name "ITalent" as a word mark. Although their figurative logo was successfully registered, they sought further guidance on securing trade mark protection for their operations on both local and international level.