Use of the PHM framework to create safe-sex ads targeted to mature women 50 and older
Year of publication: |
2015
|
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Authors: | Morton, Cynthia R. ; Kim, Hyojin |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 2, p. 148-164
|
Subject: | baby boomers | sexually transmitted diseases | concept testing | campaign strategies | focus group | Ältere Menschen | Elderly people | Infektionskrankheit | Infectious disease | Zielgruppe | Target group | Frauen | Women | Sexualität | Sexuality |
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