Use of XR to revitalize and activate shop windows
Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and guided tours. In this paper a concept for the use of AR or VR for vacant spaces in a formerly attractive shopping street is presented. In addition to common technologies and interoperability, the focus lies on revitalisation, interaction and networking of existing actors in a district. The vacancies should be brought to life with XR in a technologically and thematically diverse way, if possible as a participatory concept for many stakeholders, and thus contribute to the revitalisation of the district.
Year of publication: |
2024
|
---|---|
Authors: | Kueffmann, Karin |
Publisher: |
Kiel, Hamburg : ZBW - Leibniz Information Centre for Economics |
Subject: | Virtual Reality | Augmented Reality | empty shop windows | inner city | retail | activation in showrooms | co content creation | mixed reality | living neighbourhood | urban development |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Einsatz von XR zur Belebung von Leerständen
Küffmann, Karin, (2023)
-
Dalton, Jeremy, (2023)
-
X-reality film innovation circle framework and future directions
Rodrigues, Mariana Berga, (2024)
- More ...