Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness
Year of publication: |
April-June 2018
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Authors: | Mayo, Michael ; Howell, William ; De Masi, Sara |
Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 29.2018, 2, p. 115-133
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Subject: | International business research and education | International marketing research and education | Cross-cultural research complexities and training | Key-Word-In-Context indexing | Internationale Marktforschung | International marketing research | Welt | World | Betriebswirtschaftsstudium | Graduate business education | Internationale Betriebswirtschaftslehre | International business research |
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