User comments in social media firestorms : a mixed-method study of purpose, tone, and motivation
Sabine Matook, Alan R. Dennis, and Yazhu Maggie Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Matook, Sabine ; Dennis, Alan ; Wang, Yazhu Maggie |
| Subject: | comment purpose | comment tone | mixed-method research | online anger | online comments | online empathy | Social media firestorms | toxic comments | Social Web | Social web | Emotion | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2022.2096546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367778