User consumption behaviour prediction method in the context of social media marketing
Gang Chen, Yixi Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Gang ; Zhang, Yixi |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2105494-0. - Vol. 29.2023, 3/4, p. 257-271
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| Subject: | consumer behaviour | impact model | prediction method | random forest | social media marketing | weak learning classifier | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Prognoseverfahren | Forecasting model | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJNVO.2023.135949 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066174