User engagement in social media : an explorative study of Swedish fashion brands
Andrea Geissinger and Christofer Laurell
| Year of publication: |
2016
|
|---|---|
| Authors: | Geissinger, Andrea ; Laurell, Christofer |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 2, p. 177-190
|
| Subject: | Fashion | Social media | User-generated content | Brand engagement | Iser engagement | Social Web | Social web | Mode | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Web 2.0-Technologien | Web 2.0 technologies | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-02-2015-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575484