User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Year of publication: |
2023
|
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Authors: | Jojomon, N. A. ; Manu, C. |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 29.2023, 4, p. 476-489
|
Subject: | destination management | destination branding | Incredible India | user-generated content | UGC | Web 20 | India | Indien | Markenführung | Brand management | Social Web | Social web | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Website | Markenimage | Brand image | Standortmarketing | Place marketing | Online-Marketing | Internet marketing |
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