User-generated open source products : founder's social capital and time to product release
Year of publication: |
2012
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Authors: | Mallapragada, Girish ; Grewal, Rajdeep ; Lilien, Gary L. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 3, p. 474-492
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Subject: | user-generated products | product development | social networks | open source | innovation | Open Source | Open source | Innovation | Sozialkapital | Social capital | Soziales Netzwerk | Social network | Produktivität | Productivity | Social Web | Social web | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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