User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Benjamin Gust
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Gust, Benjamin |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Kommunikation | Communication | Unternehmen | Marketing | Soziales Netzwerk | Facebook |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 154 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, University of Salford, 2016 |
| ISBN: | 978-3-658-29998-9 ; 3-658-29998-3 ; 978-3-658-29999-6 |
| Other identifiers: | 10.1007/978-3-658-29999-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012210631