Users' brand page participation : a new construct to measure participation on social networking sites
Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita
| Year of publication: |
2020
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|---|---|
| Authors: | Langaro, Daniela ; Salgueiro, Maria de Fátima ; Rita, Paulo |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 2, p. 135-151
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| Subject: | brand communications | social media | social networking sites | SNS | participation | Facebook | construct development | measure audience in social media | estimate effects of social media | users' brand page participation | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.107658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252807