Uses and gratifications of digital signagage and relationships with user interface
Young Han Bae, Jong Woo Jun, and Michelle Hough
| Year of publication: |
October-December 2016
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| Authors: | Bae, Young Han ; Jun, Jong Woo ; Hough, Michelle |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 5, p. 323-331
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| Subject: | Active control | affordance | digital signage | user benefit (UB) | user experiences (UX) | user interface (UI) | uses and gratifications (U&G) | Benutzerschnittstelle | User interface | Social Web | Social web | Kundenintegration | Customer integration | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2016.1189372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011595446