Uses and misuses of online-survey panels in digital research : digging past the surface
Gian Fulgoni
Year of publication: |
2014
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Authors: | Fulgoni, Gian |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 2, p. 133-137
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Subject: | Marktforschung | Market research | Online-Befragung | Web survey | Panel | Panel study | Werbeträger | Advertising media | Werbeplanung | Advertising planning |
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