Using a digital services capability model to assess readiness for the digital consumer
Jochen Wulf, Tobias Mettler, Walter Brenner
| Year of publication: |
2017
|
|---|---|
| Authors: | Wulf, Jochen ; Mettler, Tobias ; Brenner, Walter |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 16.2017, 3, p. 171-195
|
| Subject: | Kfz-Gewerbe | Automotive services industry | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011759067