Using a multicriteria approach to identify factors that influence e-tailing service quality
André Luís Policani Freitas, Ana Carla de Souza Gomes dos Santos
| Year of publication: |
2019
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|---|---|
| Authors: | Freitas, André Luís Policani ; Santos, Ana Carla de Souza Gomes dos |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 1, p. 1-25
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| Subject: | service quality | e-commerce | e-tailing | consumer behaviour | AHP method | consumer satisfaction | multicriteria analysis | multiple criteria decision-aid | MCDA.sss. | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | AHP-Verfahren | AHP approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036978