Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan
Year of publication: |
December 2017
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Authors: | Huang, Chin Wei ; Chen, Hsiao-Yin ; Ting, Chung-Te |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 9, p. 1274-1284
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Subject: | Tourism promotion | cultural tourism | efficiency | data envelopment analysis | network model | Data-Envelopment-Analyse | Data envelopment analysis | Taiwan | Tourismuspolitik | Tourism policy | Kulturtourismus | Cultural tourism | Effizienz | Efficiency | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry |
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