Using a value creation compass to discover "Blue Oceans"
Year of publication: |
2009
|
---|---|
Authors: | Sheehan, Norman T. ; Vaidyanathan, Ganesh |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 37.2009, 2, p. 13-20
|
Subject: | Innovation | Marktsegmentierung | Market segmentation | Betriebliche Wertschöpfung | Value creation |
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