Using advertising and price to mitigate losses in a product-harm crisis
Kathleen Cleeren
| Year of publication: |
2015
|
|---|---|
| Authors: | Cleeren, Kathleen |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 2, p. 157-162
|
| Subject: | Advertising | Price | Product-harm crisis | Product recall | Produkthaftung | Product liability | Werbung | Preismanagement | Pricing strategy | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Produktsicherheit | Product safety | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497518