Using AI predicted personality to enhance advertising effectiveness
Year of publication: |
2022
|
---|---|
Authors: | Shumanov, Michael ; Cooper, Holly ; Ewing, Mike |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 6, p. 1590-1609
|
Subject: | Advertising | Artificial intelligence | Machine learning | Personality | Personality traits | Künstliche Intelligenz | Persönlichkeitspsychologie | Personality psychology | Werbung | Prognoseverfahren | Forecasting model | Persönlichkeitsmerkmal | Personality trait |
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