Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge
Katie King
| Year of publication: |
2019
|
|---|---|
| Authors: | King, Katie |
| Publisher: |
London : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Künstliche Intelligenz | Artificial intelligence | Wettbewerbsvorteil | Competitive advantage | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 207 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-7494-9797-2 ; 978-0-7494-8339-5 ; 978-0-7494-8340-1 |
| Classification: | Angewandte Informatik ; Marketing ; Künstliche Intelligenz |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998275