Using artificial intelligence on social media's user generated content for disruptive marketing strategies in eCommerce
Marius Geru, Angela Eliza Micu, Alexandru Capatina, Adrian Micu
| Year of publication: |
2018
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|---|---|
| Authors: | Geru, Marius ; Micu, Angela Eliza ; Capatina, Alexandru ; Micu, Adrian |
| Published in: |
Analele Universitătii Dunărea de Jos Galaţi. - Galaţi : [Verlag nicht ermittelbar], ISSN 2344-441X, ZDB-ID 2595656-5. - Vol. 23.2018, 3, p. 5-11
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| Subject: | Machine learning | social media,clustering | Instagram | digitalmarketing | user generated content | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.26397/eai1584040911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012028387