Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Yuling Wei, Attila Endre Simay, Irma Agárdi, Jhanghiz Syahrivar, Ágnes Hofmeister-Tóth
| Year of publication: |
2023
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| Authors: | Wei, Yuling ; Simay, Attila Endre ; Agárdi, Irma ; Syahrivar, Jhanghiz ; Hofmeister-Tóth, Ágnes |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 5, p. 644-675
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| Subject: | artificial intelligence | body esteem | color cosmetics | Indonesia | price consciousness | Indonesien | Künstliche Intelligenz | Artificial intelligence | Kosmetik | Cosmetics | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2163036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287730