Using behavioural economics for rather than against consumers : a practitioner's perspective
Year of publication: |
Januar 2018
|
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Authors: | Goyens, Monique |
Published in: |
Intereconomics : review of European economic policy. - Warsaw, Poland : Sciendo, ISSN 1613-964X, ZDB-ID 2066476-X. - Vol. 53.2018, 1, p. 12-17
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Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s10272-018-0712-0 [DOI] hdl:10419/213155 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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