Using best-worse scaling to reveal perceived relative importance of website attributes
Year of publication: |
2017
|
---|---|
Authors: | Pascoe, Michael ; Wright, Owen ; Winzar, Hume |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 393-408
|
Subject: | Brand management | Consumer experience management | Choice modelling | Internet retail | Konsumentenverhalten | Consumer behaviour | Website | Markenführung | Online-Handel | Online retailing | Einzelhandel | Retail trade | Internet | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Electronic Commerce | E-commerce |
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