Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
Pilar Talón-Ballestero, Lydia González-Serrano, Cristina Soguero-Ruiz, Sergio Muñoz-Romero, José Luis Rojo-Álvarez
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Talón-Ballestero, Pilar ; González-Serrano, Lydia ; Soguero-Ruiz, Cristina ; Muñoz-Romero, Sergio ; Rojo-Álvarez, José Luis |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 68.2018, p. 187-197
|
| Subject: | Big data | Hospitality industry | Customer relationship management | Client profile | Bootstrap resampling | Hotel chains | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Big Data | Gastgewerbe | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.03.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871110