Using business intelligence tools to help manage costs and effectiveness of business-to-business inside-sales programs
Guy Gessner and Richard A. Scott
| Year of publication: |
2009
|
|---|---|
| Authors: | Gessner, Guy ; Scott, Richard A. |
| Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 26.2009, 2, p. 199-208
|
| Subject: | Callcenter | Call centre | B-to-B-Marketing | Business-to-business marketing | Betriebliches Informationssystem | Business intelligence system | Kostenmanagement | Cost management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003906178