Using certifications to signal trustworthiness and reduce the perceived risk of donors : an exploratory investigation into the impact of charity labels
Sandra Stötzer, Sebastian Martin, and Christiana Broidl
| Year of publication: |
2023
|
|---|---|
| Authors: | Stötzer, Sandra ; Martin, Sebastian ; Broidl, Christiana |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 35.2023, 3, p. 265-289
|
| Subject: | Charitable giving | charity choice | charity labels | donative behavior | voluntary regulation | Wohltätigkeit | Charity | Fundraising | Konsumentenverhalten | Consumer behaviour | Gemeinnützige Organisation | Charitable organization | Vertrauen | Confidence | Nonprofit-Organisation | Nonprofit organization | Warenkennzeichnung | Product labelling | Großbritannien | United Kingdom | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2021.1954131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321320