Using classroom-run virtual startup incubator to facilitate experiential learning experiences and global marketing alliances
Adesegun Oyedele, Emily Goenner, Maria Guadalupe Alba Aguilar, and Robert H. Scarlett
| Year of publication: |
2023
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|---|---|
| Authors: | Oyedele, Adesegun ; Goenner, Emily ; Alba Aguilar, Maria Guadalupe ; Scarlett, Robert H. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 3, p. 247-267
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| Subject: | experiential learning | pedagogy | developing countries | indigenous | incubator | marginalized communities | Unternehmensgründung | Business start-up | Entwicklungsländer | Developing countries | Strategische Allianz | Strategic alliance | Lernen | Learning | Lernprozess | Learning process | E-Learning | E-learning |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753221141637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580251