Using Clickstream Data to Improve Flash Sales Effectiveness
| Year of publication: |
2020
|
|---|---|
| Authors: | Martínez-de-Albéniz, Victor ; Planas, Arnau ; Nasini, Stefano |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 29.2020, 11 (30.07.), p. 2508-2531
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13238 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012283824