Using CLV for modelling churn and customer retention
Najmeh Abedzadeh and MohammadAli Nematbakhsh
| Year of publication: |
2012
|
|---|---|
| Authors: | Abedzadeh, Najmeh ; Nematbakhsh, MohammadAli |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012, 2, p. 128-146
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundendaten | Customer data | Data Mining | Data mining | Iran |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009699817