Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country
Year of publication: |
February 2016
|
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Authors: | Abou-Shouk, Mohamed A. ; Lim, Wai Mun ; Megicks, Phil |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 327-339
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Subject: | Travel agents | SMEs | E-Commerce adoption | Technology acceptance model (TAM) | Environmental pressures | Developing countries | Structural competing models | KMU | SME | Innovationsakzeptanz | Innovation adoption | Entwicklungsländer | Electronic Commerce | E-commerce |
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