Using consumer empowerment to increase the effectiveness of price discounts
by Andreas Aigner, Robert Wilken, and Sylvie Geisendorf
| Year of publication: |
2019
|
|---|---|
| Authors: | Aigner, Andreas ; Wilken, Robert ; Geisendorf, Sylvie |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 41.2019, 2, p. 48-63
|
| Subject: | Consumer Behaviour | Consumer Empowerment | Discount | Information Processing | Price Promotion | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2019-2-48 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003368