Using contingent markdown with reservation to profit from strategic consumer behavior
Navaporn Surasvadi, Christopher S. Tang, Gustavo Vulcano
| Year of publication: |
December 2017
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|---|---|
| Authors: | Surasvadi, Navaporn ; Tang, Christopher S. ; Vulcano, Gustavo |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 26.2017, 12, p. 2226-2246
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| Subject: | forward-looking consumers | guaranteed reservations | retail operations | pricing mechanisms | asymptotic analysis | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801476