Using crowdsourcing to increase new product's market value and positive comments for both the crowd involved and customers
Nadine Escoffier, Nadine Tournois, Bill Mckelvey
| Year of publication: |
February 2018
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|---|---|
| Authors: | Escoffier, Nadine ; Tournois, Nadine ; McKelvey, Bill |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 22.2018, 2, p. 1850033-1-28
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| Subject: | Crowdsourcing | wisdom of crowds | idea generation | sentiment analysis | market value | new product development | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Marktwert | Market value | Innovation | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919618500330 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011817570