Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method
Mahmood Alorzi, Mohammad Khanbabaei
| Year of publication: |
2016
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|---|---|
| Authors: | Alborzi, Mahmood ; Khanbabaei, Mohammad |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 23.2016, 1, p. 1-22
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| Subject: | data mining | neural networks | customer behaviour analysis | credit scoring | RFM analysis method | banking | Data Mining | Data mining | Neuronale Netze | Neural networks | Kreditwürdigkeit | Credit rating | Konsumentenverhalten | Consumer behaviour | Bankgeschäft | Banking services | Bank | Kreditgeschäft | Bank lending |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637311