Using Event Sponsorship to Cross the Chasm between Consumer Perceptions of Agriculture and On-farm Realities

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Year of publication:	2014
Authors:	Keogh, Catherine ; Connolly, Aidan J.
Published in:	International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 17.2014, 3
Publisher:	International Food and Agribusiness Management Association - IFAMA
Subject:	Corporate sponsorship \| agriculture \| consumer messaging \| Agribusiness \| Community/Rural/Urban Development \| Institutional and Behavioral Economics \| International Relations/Trade \| Marketing \| Teaching/Communication/Extension/Profession

Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011097951